AI Has Tagalongs, and Not the Girl Scout Cookie Kind
AI can be an extraordinary business tool. Just make sure you know what's coming along for the ride. [A quick…
Protecting your business is our business.
We provide outside general counsel services for businesses making 1-10M in revenue per year.
We help our clients take inventory and properly track and protect their IP assets (includes Trademark & Copyright registrations)
We provide regular website assessments and online legal protections, to protect our clients websites, online content, IP, services and sales.
New to Pearce Law? Let’s talk briefly about your business, your legal needs, and whether we are a good fit.
Have a specific legal question or concern? Book a paid consultation with Heather to explore your options and identify a path forward.
Already a Pearce Law client looking to schedule a meeting on a current matter or new issue?
Looking for ongoing legal support and a lawyer who knows your business? My Accelerate Program and Catalyst Club provide strategic legal guidance and ongoing support designed to grow with your business.
Interested in exploring your options? Start with a Legal Strategy Session above.
We do not do (law) business as usual. We care about people first and their businesses second. We serve world-changing information and online entrepreneurs, and we support them with a wide range of their legal needs.
We believe in creativity, efficiency (including systems and automation), and collaboration. We believe in bringing all of our strengths and skills to problem solving in a way that cuts through the b.s. and eliminates unnecessary work, costs, and heartache for clients. We think outside the box in the delivery of our services & legal support.
We love what we do and who we serve. We believe in making positive change in the legal industry and taking excellent care of clients while constantly seeking innovation in the ways we provide our support.
This is why we provide an array of services through Pearce Law PLLC, based here in Seattle, Washington, as well as through an online information & coaching business, The Legal Website Warrior®.
Legal support & solutions for a variety of small business needs.
We assist entrepreneurs, service professionals and small business owners with a variety of business formation needs. We also assist with compliance and governance issues and documentation.
We help our clients map their business contract needs and implement solutions that fit their offerings, and stage of business. This includes creation and review of numerous types of agreements, as well as negotiation of agreement terms.
We assist our clients with marketing and advertising compliance, including giveaways and contest laws. We also protect their websites, online offerings & sales, and intellectual property. This often includes coaching on protecting against a variety risks associated with doing business online.
Understanding intellectual property basics is essential for modern, information entrepreneurs. We help our clients assess their intellectual property and put an IP protection plan in place. (Trademarks, Copyrights, Trade Secrets, Contracts).
Dispute resolution is often a critical part of success for any modern, online business. We provide dispute resolution services and coaching for our clients to help them navigate the sometimes murky waters of resolving internal and external business disputes.
With many of our clients, business coaching ends up being a part of the services we provide - including launch, marketing, sales & growth strategies related to conducting business successfully in the online and information space.

Heather Pearce Campbell is a seasoned business and intellectual property attorney, strategic legal advisor, nature lover, and proud mama who believes that building a successful business shouldn't mean sacrificing what matters most.
As founder of Pearce Law, PLLC, Heather brings more than 23 years of legal experience to supporting entrepreneurs, experts, and growing businesses. Her work focuses on protecting intellectual property, strengthening legal infrastructure, and helping business owners navigate growth, opportunity, and change with greater clarity and confidence.
Heather is also creator of The Legal Website Warrior®, host of the *Guts, Grit & Great Business* podcast, and the voice behind The Legal Wayfinder™ — her evolving approach to making sophisticated legal strategy more accessible, practical, and empowering.

Noelle is our knowledgeable and responsive trademark and copyright support agent. She comes with over 13 years of trademark experience including in new applications, maintenance and renewals, office actions, and title updates. Noelle has a Bachelor of Arts from Susquehanna University in Political Science and Communications, and an LLM (Master of Laws) in Legal Studies from George Washington University.
Noelle is also a busy mom to her daughter and can be found swapping voxer messages with team members during late evening hours when her peanut is asleep.
We also have an established relationship with an attorney in an of counsel role who provides many of our clients with business formation and entity support services throughout the United States, as well as employment law guidance when needed. This is particularly relevant to our clients who are building interstate or remote teams.
We also have an established relationship with a patent law and IP litigation attorney in an of counsel role who provides many of our clients with additional IP and litigation support when necessary.
AI can be an extraordinary business tool. Just make sure you know what's coming along for the ride. [A quick…
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